Why do people choose to ride an electric bike? Because they:

• want to save money, meet new people, and protect the environment;
• enjoy the feeling of riding a bicycle - except for hills, headwinds, and starting from a stop;
  
• prefer their local errands to be easy, slow paced and scenic;
  
• look for extra chances to exercise - even if it's just a little;
  
• still need convenient, point-to-point transportation after losing their driving privleges;
  
• want their own traffic "lane", convenient parking spots and shortcuts;
  
• considered a gas-powered moped or motorscooter, but dislike the noise, smell, starting problems and special laws;
  
• deserve more fun and freedom in their lives.